Ink Against Cancer
"Re-Inking" Their Website
I worked with my three teammates — Ariel, Cassandra, and Mark — to redesign Ink Against Cancer's website. Our goal was to make the website user-friendly and aesthetically pleasing.
The Problem
User interviews revealed that it was difficult to locate volunteer signup forms, that the navigation bar might not register to a user as a useable component, and that the website's design was notably incohesive.
Our Impact
Using information architecture principles, I reduced nav-bar clutter by X%.
Due to the style guide our team created, Ink Against Cancer's updated website was visually cohesive. Following the guide, we designed a website that followed modern design conventions while retaining IAC's unique brand style.
My Responsibilities
When delegating tasks with my teammates, I volunteered to handle the problem statement, content inventory, information architecture, and user test planning.